Yelp Remote Jobs Removing Spam @ privatejobsmumbai ( Search Engine Marketing Manager )

Company Name: Yelp

Job Name: Manager

Salary: KES30- KES60/Hour

Qualification: Bachelor Degree

Location: Kenya

Yelp Remote Jobs Removing Spam

DESCRIPTION:

Yelp’s efficient customer service team is on hand to help consumers connect businesses with local service professionals. Our team works together to drive growth and positive engagement by acquiring new customers, new business, and increasing the efficiency and revenue of our paid marketing channels. The group has a large budget, dedicated support from Google and Bing, and plenty of room for growth.

We are looking for an experienced marketing executive (SEM) with strong analytical skills, business acumen and a deep understanding of search marketing to join our marketing team. You will work to improve portfolio performance through a seven figure monthly SEM budget to drive sales growth.

We would love for you to apply, even if you don’t think you meet all the requirements for this position. At Yelp, we’re looking for great people, not just people who tick all the boxes.

What to do:

Manage the day-to-day operations of our paid search marketing strategy, set up campaigns, promote promotions, ad content, landing pages, and more.
Monitor and report the daily performance of the SEM portfolio using our in-house SEM system and perform analysis and analysis using Excel, Tableau and SQL.

Develop methods for continuous innovation testing to drive growth and continuous optimization to increase efficiency and achieve performance goals.

Conduct tests on SEM best practices, including:

Extension portfolio
Traffic solutions
Advertising copy testing
Think about data.
You will analyze performance metrics of internal database tools, third party systems, APIs and data feeds to drive profit growth.
Analyze test results using Excel & R to determine if the results meet the success criteria and are significant. Think critically, you will prepare, analyze and communicate performance metrics of completed projects to team members and business leaders.

Be flexible in an ever-changing research environment and stay abreast of the latest trends and best practices. Work with our in-house research and technology teams to conduct in-depth performance analysis and pilot the next generation of our portfolio management tools.