Adobe PR Manager Jobs Work From Home In UK

Hiring Organization: Adobe

Post Name: PR Manager

Qualification: Bechlor Degree

Experience: 4

Work Hours: 8 Hours

Salary: £70-£80/Hour

Location: United Kingdom

Job Description

As Social Media Officer, your role is to develop and execute effective social media activity to enhance brand awareness, engage with our target audiences, and drive website traffic. You will be responsible for managing social media accounts, creating compelling content, monitoring trends, and analysing campaign performance. Adobe PR Manager Jobs Work From Home In UK

Your primary goal is to grow and improve our reach and engagement by promoting the Charlie Waller brand, producing and sharing insightful content and maintaining a positive online presence. Adobe PR Manager Jobs Work From Home In UK

About the role

We are seeking a talented and passionate Social Media Officer to join our busy Comms Team.

You will collaborate closely with our PR Officer and Stories & Content Manager to create visually appealing and impactful content across a range of social platforms. You will have the opportunity to strategically plan social content, contribute to digital comms plans, steer tone of voice and evaluate key audiences.

The ideal candidate should possess a strong understanding of the ever-changing social media landscape and principles for navigating it, an eye for detail and the ability to work efficiently in a fast-paced environment.

Projects are always varied as we have a steady mix of larger, fully integrated campaigns alongside smaller marketing projects for all our key functions: charitable activity, fundraising, workplace programmes and brand awareness.

Your position within the charity will be key to all departments and your measurable output will clearly show your impact to our supporters and beneficiaries. Adobe PR Manager Jobs Work From Home In UK

About the Trust

The Charlie Waller Trust was set up by the Waller family in 1997 in response to the loss of their son and brother Charlie who tragically took his own life whilst suffering from depression. We have since become one of the UK’s most respected mental health charities.

Our overarching mission is to educate young people and those with responsibility for them – parents and carers, teachers, college and university staff and employers – about their mental health and wellbeing. We recognise the importance of diversity and equality in mental health conversations, ensuring that our educational resources and outreach efforts are inclusive and accessible to individuals from all backgrounds.

We aim to improve young people’s understanding of mental health, to give them the knowledge and skills to look out for and support themselves and those around them, and to give them greater confidence in talking openly about the subject.

The Charlie Waller Trust has around 25 employees and over 40 freelance mental health trainers, speakers and experts. Adobe PR Manager Jobs Work From Home In UK

About our team

This role sits within our growing Comms Team, reporting to the Head of Communications. We are a hard-working and friendly team, all highly skilled and experienced in our fields and passionate about helping support and educate people in looking after their mental health.

We have ambitious plans for 2024 and it’s an exciting time to join and be a part of the charity’s future growth.

The Charlie Waller Trust is a great place to work. We care about mental health and wellbeing in our team and have a positive, enabling workplace culture. Our values drive our work:

Warm: Positive personal connections are central to mental health; we aim to reflect that in all our relationships with beneficiaries, supporters, staff and volunteers.

Empowering: We support all those we work with, and who work for us, to use their minds, hearts, energy and creativity to fulfil their potential.

Collaborative: Partnership and cooperation are at the core of our work; we seek the views of those we wish to support and aim to put them at the centre of our activity.

Compassionate: We recognise vulnerability in ourselves and others, especially where there is more than one reason people may be vulnerable to mental health problems, discrimination or inequality.

Open: We believe in being honest about the way we work, our aspirations and where we need to improve; openness and good communication are key to good mental health.

Key responsibilities

1. Social media planning

– Develop social media plans aligned with the Trust’s goals and target audience.

– Audience profiling – review our current followers and gauge each platform audience accordingly.

– Research and stay up to date on the latest social media trends, best practices and emerging platforms.

– Identify and recommend new opportunities for social media growth and engagement, including paid advertising opportunities.

2. Content creation and management

– Create engaging and shareable content for social media platforms, including copy, images,

videos and infographics.

– Schedule and publish content on a variety of social media channels.

– Monitor and moderate user-generated content, ensuring brand consistency and compliance with guidelines.

– Collaborate with internal teams to gather information and develop content ideas.

3. Community engagement

– Engage with our followers, respond to comments, messages and enquiries in a timely and professional manner.

– Cultivate positive relationships with the online community, scope and grow our influencer relationships, and ensure key stakeholders are actively engaged and aligned with our values and objectives.

– Proactively monitor and address customer feedback.

4. Analytics and reporting

– Track, analyse, and report on social media performance using appropriate tools.

– Generate insights and recommendations based on data to optimise future campaigns.

– Monitor key social media metrics, such as reach, engagement, and conversions.

5. Collaboration and coordination

– Collaborate with fundraising, charitable activity, workplace and other teams to align social media efforts with overall marketing campaigns.

– Coordinate with graphic designers, and copywriters and freelance videographers to create high-quality content.

– Stay in sync with the Trust’s branding guidelines and maintain consistency across all social media platforms.

Person specification

The successful candidate is likely to have most of the following competencies and experience but not necessarily all. If you feel that you are a strong candidate, please do apply.

Experience

Proven experience in developing and implementing effective social media strategies to achieve organisational goals, enhance brand awareness and drive engagement.

Demonstratable success in managing and growing social media accounts across various platforms, with a track record of increasing follower engagement and website traffic.

Experience in creating compelling and shareable content for social media, including proficiency in designing text, images, videos and infographics.

Familiarity with social media analytics tools and the ability to analyse performance metrics to generic insights for optimising future campaigns.

Previous collaboration with cross-functional teams, including coordination with graphic designers, copywriters and PR teams to create high-quality content aligned with brand guidelines.

Experience in cultivating positive relationships with online communities, influencers and key stakeholders.

Knowledge of social media trends, best practices and emerging platforms, with the ability to identify and recommend new opportunities for growth and engagement. Adobe PR Manager Jobs Work From Home In UK

Experience in the charity / not-for-profit sector.

Skills

Strong understanding of design principles, with the ability to contribute to the development of visually appealing and impactful graphics across digital and print platforms.

Proficiency in using social media management tools for scheduling, publishing, and monitoring content across various platforms.

Excellent written and oral communication skills, with the ability to create engaging and effective content tailored to diverse audiences.

Analytical skills to track, analyse and report on social media performance using appropriate tools and to generate insights for campaign optimisation.

Time management and organisational skills, with the ability to work efficiently in a fast-paced environment on varied projects.

Collaboration and coordination skills, including the ability to work as part of a team and autonomously.

Empathy for mental health issues and the ability to convey sensitivity and understanding in social media communications. Adobe PR Manager Jobs Work From Home In UK

Personal Attributes

Initiative-taker and solution-minded with a can-do attitude towards any task or challenge.

Enthusiastic with a strong willingness to learn.

Capable of working as part of a team and autonomously.

Benefits

We want people to thrive at the Trust. We believe you do your best work when you feel your best. We are proud of our culture – we offer a supportive, flexible and enjoyable place to work. As part of our employed team, the following benefits are available to you:

Flexible working policy – we’re committed to helping you find a healthy work-life balance that respects your individual needs and commitments.
Generous annual leave allowance – pro rata 25 days annual leave (increasing to 30 days after five years’ service), PLUS bank holidays PLUS the period between Christmas and New Year, allowing for well-deserved breaks and time for personal wellbeing.
A workplace pension scheme to support you with saving for your retirement, into which we pay 3%.
Access to a mental health and wellbeing plan’ – helping staff to stay mentally well and to support them through periods of poor mental health. This includes support for the cost of six talking therapy sessions per year where these are not available via the NHS, recognising the importance of accessible mental health support for everyone.
Opportunities to experience our charitable activities and impact at first hand by attending training and events on mental health and wellbeing topics and through involvement in relevant projects, ensuring a range of learning opportunities and exposure to diverse perspectives.
Learning and development opportunities specific to job roles and on mental health and wellbeing topics.
Time off for volunteering, supporting individuals’ engagement with causes they are passionate about and contributing to the wider community.
Unpaid leave/sabbatical, particularly if this supports personal or professional development (offered after two years in post), recognising the importance of continuous growth and learning.
Coaching (offered to Charlie Waller Trust employees pro bono, depending on team member and need), fostering personal and professional development and providing support to achieve individual goals.
Social events and team days, encouraging team building, inclusivity and a positive work culture.
Bike to work scheme, promoting sustainable and healthy commuting options.